The DWWA Buyers’ Report assists & highlight producers who have won a medal at the Decanter World Wine Awards and are looking to gain or improve distribution in the UK
Have your award-winning wines evaluated by a panel of industry-leading buyers from both the off and on-trade and receive a bespoke feedback report from Decanter containing:
A detailed assessment of your wine and its commercial potential from leading UK buyers with purchasing influence
Channel strategy and route-to-market recommendations
Benchmarking analysis with similar wines already in the UK market
A review of the packaging and its channel suitability
Quotes attributed to Decanter that can be used in commercial/promotional materials
Introducing our Decanter Recommends list: A Decanter-endorsed list to feature wines seeking distribution in the UK market
As part of the DWWA Buyers’ Report - UK Market, after evaluation, wine entries which the buyers agree are up to mark for the UK market will be included in a Decanter Recommends list which will be published on Decanter.com, shared in newsletters to the UK trade and promoted across Decanter Awards social media channels to garner the attention of importers, agents and distributors in the UK market, and give extensive coverage to successful entrants seeking representation. Learn more →
Please note, entrants will receive a report with feedback from some of the UK's top wine buyers. This does not include buyers' contact details. With consent, Decanter will share entrant contact details in its new Decanter Recommends distribution list to facilitate conversations with interested UK importers, agents and distributors.
THE 2022 BUYERS PANEL
Buying panels are made up of leading buyers and industry experts representing all key sectors in the UK market. These include national and independent retailers, importers, leading fine and casual dining restaurants and exclusive members’ clubs.
SIMON FIELD MW
Master of Wine and ex-wine buyer at Berry Bros. & Rudd
BETH WILLARD
Buying director at Winetraders
PIERRE MANSOUR
Head of buying at The Wine Society
ISA BAL MS
Master Sommelier and sommelier at Trivet Restaurant
KEY DATES
ENTRY & ENTRY FORM DEADLINE
16 SEPTEMBER 2022
EXTENDED
DIRECT DELIVERY DEADLINE
16 SEPTEMBER 2022
ENTRY FEE
1 ENTRY
£205 per wine +VAT if applicable
2 ENTRIES
£175 per wine +VAT if applicable
3+ ENTRIES
£164 per wine +VAT if applicable
THE PROCESS
Learn more about the detailed evaluation process and the feedback report you will receive. Plus, get to know more about our NEW Decanter Recommends list and how this will help ready-for-market entrants secure distribution in the UK.
WHY ENTER
The DWWA Buyers’ Report will provide invaluable information and constructive feedback to help you maximise sales opportunities in the UK. For some entrants, it will also offer a platform to get your wine noticed in the competitive UK market.
“This is a rare opportunity for producers to get their wines in front of some of the most experienced buyers across all channels in the UK: the resulting insights and advice will count among the most useful and most relevant guidance they can receive.”
- Beth Willard, Buying director at Winetraders
The DWWA Buyers’ Report is open exclusively to producers who won a Bronze medal
and/or above in the 2022 Decanter World Wine Awards
