The DWWA Buyers’ Report assists producers who have won a medal at the Decanter World Wine Awards and are looking to gain or improve distribution in the UK

Have your award-winning wines evaluated by a panel of industry-leading buyers from both the off and on-trade and receive a bespoke feedback report from Decanter containing

A detailed assessment of your wine and its commercial potential from leading UK buyers with purchasing influence

Channel strategy and route-to-market recommendations

Benchmarking analysis with similar wines already in the UK market

A review of the packaging and its channel suitability

Quotes attributed to Decanter that can be used in commercial/promotional materials

Please note, entrants will receive a report with feedback from some of the UK's top wine buyers. This does not include buyers' contact details.

THE 2022 BUYING PANEL

Buying panels are made up of key buyers and industry experts representing all key sectors in the UK market. These include national and independent retailers, importers, leading fine and casual dining restaurants and exclusive members’ clubs.

Entrants will receive feedback from a panel of buyers which will be disclosed, but will not receive buyers' contact details.

More wine buyers to be announced.

SIMON FIELD MW

Master of Wine and ex-wine buyer at Berry Bros. & Rudd

BETH WILLARD

Buying director at Winetraders

PIERRE MANSOUR

Head of buying at The Wine Society

MAGS JANJO

Buyer and owner of MJ Wine Cellars

KEY DATES

ENTRIES OPEN

21 JUNE 2022

ENTRY DEADLINE

9 SEPTEMBER 2022

ENTRY FEE

1 entry - £205 per wine +VAT if applicable

2 entries - £175 per wine +VAT if applicable

3+ entries - £164 per wine +VAT if applicable

WHY ENTER

The DWWA Buyers’ Report will provide invaluable information and constructive feedback to help you maximise sales opportunities in the UK market

“This is a rare opportunity for producers to get their wines in front of some of the most experienced buyers across all channels in the UK: the resulting insights and advice will count among the most useful and most relevant guidance they can receive.”

- Beth Willard, Buying director at Winetraders

The DWWA Buyers’ Report is open exclusively to producers who won a Bronze medal and/or above in the 2022 Decanter World Wine Awards.