The DWWA Buyers’ Report assists producers who have won a medal at the Decanter World Wine Awards and are looking to gain or improve distribution in the UK
Have your award-winning wines evaluated by a panel of industry-leading buyers from both the off and on-trade and receive a bespoke feedback report from Decanter containing
A detailed assessment of your wine and its commercial potential from leading UK buyers with purchasing influence
Channel strategy and route-to-market recommendations
Benchmarking analysis with similar wines already in the UK market
A review of the packaging and its channel suitability
Quotes attributed to Decanter that can be used in commercial/promotional materials
Please note, entrants will receive a report with feedback from some of the UK's top wine buyers. This does not include buyers' contact details.
THE 2022 BUYING PANEL
Buying panels are made up of key buyers and industry experts representing all key sectors in the UK market. These include national and independent retailers, importers, leading fine and casual dining restaurants and exclusive members’ clubs.
Entrants will receive feedback from a panel of buyers which will be disclosed, but will not receive buyers' contact details.
More wine buyers to be announced.
SIMON FIELD MW
Master of Wine and ex-wine buyer at Berry Bros. & Rudd
BETH WILLARD
Buying director at Winetraders
PIERRE MANSOUR
Head of buying at The Wine Society
MAGS JANJO
Buyer and owner of MJ Wine Cellars
REBECCA PALMER
Associate director and buyer at Corney & Barrow
MAGGIE MACPHERSON
Group buyer at Jeroboams
ISA BAL MS
Head sommelier at Trivet Restaurant, winner of Michelin Guide Great Britain & Ireland’s Sommelier Award 2022
LAURE PATRY
Executive head sommelier and buyer at The Social Company
SARAH KNOWLES MW
Master of Wine and wine buyer at The Wine Society
ENTRY FEE
1 entry - £205 per wine +VAT if applicable
2 entries - £175 per wine +VAT if applicable
3+ entries - £164 per wine +VAT if applicable
WHY ENTER
The DWWA Buyers’ Report will provide invaluable information and constructive feedback to help you maximise sales opportunities in the UK market
“This is a rare opportunity for producers to get their wines in front of some of the most experienced buyers across all channels in the UK: the resulting insights and advice will count among the most useful and most relevant guidance they can receive.”
- Beth Willard, Buying director at Winetraders
The DWWA Buyers’ Report is open exclusively to producers who won a Bronze medal and/or above in the 2022 Decanter World Wine Awards.
