The DWWA Buyers’ Report will provide invaluable information and constructive feedback to help you maximise sales opportunities in the UK market
Receive a personalised report
which provides you the opportunity to:
Gain vital insights from buyers’ on how to secure access in the UK market
Help with positioning to ensure the correct marketing decisions are made, including pricing, promotion and packaging
Understand how to close the gap between wine quality and commercial appeal
Utilise constructive feedback from industry-leading experts to make informed strategic business decisions
Submit a personalised marketing or commercial question for the panel to answer directly e.g. what information should provide on the back label that is relevant to a shopper at a multiple specialist retailer?
Get noticed and maximise coverage in the UK market on the Decanter Recommends list
After evaluation from the DWWA Buyers' Report, ready-for-market, buyer-approved wines will be recommended by Decanter to the UK trade as worthwhile additions to an agent, importer or distributor’s portfolio with the Decanter Guarantee:
Trusted, independent, expert recommendations for distribution in the UK market
Wine quality confirmed by expert judges at the Decanter World Wine Awards
Wine packaging, price, commercial viability and route-to-market recommendations for the UK market confirmed by expert buyers from the DWWA Buyers’ Report
“The Buyers’ Report is an excellent initiative by Decanter which brings commercial insight and a UK-based perspective for those wine producers who have nailed quality, through the blind tasting exercise, but are looking for guidance and real-life input in how to crack distribution in one of the best wine markets in the world.”
- Pierre Mansour, Head of Buying, The Wine Society