Winning a DWWA 2026 medal is a powerful endorsement – DWWA Market Guide helps turn that recognition into commercial opportunity.
Exclusive to medal winners, the Guide showcases your award-winning wines to UK buyers, importers and distributors actively seeking new additions to their portfolios. Backed by Decanter’s trusted recommendation, it creates direct connections between producers and decision-makers, helping you fast-track conversations that could lead to listings in the competitive UK market.
INFORMATION KIT (AVAILABLE IN MULTIPLE LANGUAGES)
Download the DWWA Market Guide info kit in English, French, Italian and Spanish to learn more about how the platform works and how to take part.
HOW it WORKS
1
REGISTER YOUR WINNING WINES
Secure your place in the DWWA Market Guide and position your medal-winning wines in front of leading
UK importers, distributors, retailers and on-trade buyers.
2
REACH KEY DECISION MAKERS
Decanter distributes the Guide to its network of leading UK buyers, importers and distributors actively seeking new wines for their portfolios.
3
FAST-TRACK BUYING DECISIONS
Buyers receive key information including pricing, production volumes, certifications and tasting notes to help them make informed purchasing decisions.
4
BUYERS WILL REACH OUT
When your wine matches a buyer’s needs, they contact you to initiate meaningful business conversations that could lead to a listing in the UK market.
Your ADVANTAGE
SAVE TIME AND RESOURCES
Reduce the time, cost and effort involved in identifying, approaching and pitching to potential UK buyers.
REACH THE RIGHT BUYERS
Be presented to a targeted trade audience actively seeking new wines, with full transparency that you are seeking distribution.
SECURE REPRESENTATION
Increase your chances of securing UK representation by featuring your awarded wines through Decanter’s trade network.
