Breaking into the UK market can be slow and costly, and busy buyers rarely have time to respond to cold emails. The DWWA Market Guide is the Decanter-recommended buying reference that places your medal-winning wines in front of leading UK importers, distributors, retailers and sommeliers – so the right buyers come to you.

HOW IT WORKS

1. Register your winning wines
   Add your DWWA 2026 medal winners to the Guide.
   
   
2. Reach the right audience
   Decanter sends the guide to its network of leading UK importers, distributors, retailers and on-trade buyers, all actively looking for new wines. Each listing carries the detail they decide on: ex-cellar pricing, production volumes, certifications, tasting notes and your contact details.
   
   
3. Let buyers come to you 
   ​​​​​​​When your wine fits a buyer’s portfolio, they get in touch directly to start the conversation.
   

DECANTER HELPS MARKET YOUR WINES TO OUR NETWORK.

GET YOUR AWARDED WINES IN FRONT OF THE RIGHT BUYING AUDIENCE

SAVE TIME AND MONEY ON APPROACHING POTENTIAL BUYERS

INCREASE YOUR CHANCES OF SECURING REPRESENTATION IN THE UK

Buyers in the UK are short of time and know the styles of wines they are looking for. Cold calls and emails are often overlooked. 

Wines on the Market Guide come recommended by Decanter, acting as a bridge between producers seeking representation in the UK and buyers looking for new products, importantly – saving both parties time and facilitating purposeful interactions that lead to new listings.