Your Decanter World Wine Awards 2025 award-winning wine is a true testament to your winemaking talent. To help showcase your products globally, we’ve created DWWA Market Guide. Now, it’s time to take that success to the next level and break into the competitive UK market.

For DWWA 2025 medal winners only, the DWWA Market Guide is a Decanter-recommended buying guide for wine buyers, importers and distributors in the UK. Facilitating buyer-to-producer conversations, have your award-winning wines listed on this guide to fast-track conversations with buyers who are interested in your wines.

 

HOW IT WORKS

1. Register your DWWA 2025 award-winning wines: Showcase your award-winning wines to a global network of buyers.
2. Get noticed: Decanter distributes the DWWA Market Guide to its network in the UK as a go-to source for quality-awarded wines seeking representation.
3. Reach the right audience: Buyers receive key information needed to make informed buying decisions, including ex-cellar pricing, production volumes, certifications, contact details and more.
4. Let the buyers reach out: When a wine matches a buyer's needs, buyers will contact you and start meaningful business conversations that could lead to getting your wines listed in the UK.

 

DECANTER HELPS MARKET YOUR WINES TO OUR NETWORK.

 

Buyers in the UK are short for time and know the styles of wines they are looking for. Cold calls and emails are often overlooked. 

Wines on the Market Guide come recommended by Decanter, acting as a bridge between producers seeking representation in the UK and buyers looking for new products, importantly – saving both parties time and facilitating purposeful interactions that lead to new listings.

GET YOUR AWARDED WINES IN FRONT OF THE RIGHT BUYING AUDIENCE

SAVE TIME AND MONEY ON APPROACHING POTENTIAL BUYERS

INCREASE YOUR CHANCES OF SECURING REPRESENTATION IN THE UK