The DWWA Buyers’ Report will provide invaluable information and constructive feedback to help you maximise sales opportunities in the UK market

1

The buying panel will be presented with each individual wine and will assess the wines’ suitability for the UK market, taking into consideration:

  • The wine’s overall branding – including label design, packaging and closure

2

The wine will then be tasted* and benchmarked with comparable wines within the UK market, factoring in:

  • The grape varieties used
  • The style of wine
  • The wine’s price point value

3

The buying panel will then recommend the ideal:

  • Distribution channel strategy
  • Consumer target market and general positioning

4

An overall qualitative analysis of the wine will be provided, alongside a bespoke quote about the wine’s commercial suitability for the UK market. Producers are encouraged to submit their own question for the buyers’ to answer.

*Important: Wines will be tasted, but not scored again, as this result was determined as part of the DWWA judging process.

Entrants will then receive a personalised feedback report containing:

A detailed assessment of your wine and its commercial potential from leading UK buyers with purchasing influence

Channel strategy and route-to-market recommendations

Benchmarking analysis with similar wines already in the UK market

A review of the packaging and its channel suitability

Quotes attributed to Decanter that can be used in commercial/promotional materials