The DWWA Buyers’ Report will provide invaluable information and constructive feedback to help you maximise sales opportunities in the UK market


The buying panel will be presented with each individual wine and will assess the wines’ suitability for the UK market, taking into consideration:

  • The wine’s overall branding – including label design, packaging and closure


The wine will then be tasted* and benchmarked with comparable wines within the UK market, factoring in:

  • The grape varieties used
  • The style of wine
  • The wine’s price point value


The buying panel will then recommend the ideal:

  • Distribution channel strategy
  • Consumer target market and general positioning


An overall qualitative analysis of the wine will be provided, alongside a bespoke quote about the wine’s commercial suitability for the UK market. Producers are encouraged to submit their own question for the buyers’ to answer.

*Important: Wines will be tasted, but not scored again, as this result was determined as part of the DWWA judging process.

Entrants will then receive a personalised feedback report containing:

A detailed assessment of your wine and its commercial potential from leading UK buyers with purchasing influence

Channel strategy and route-to-market recommendations

Benchmarking analysis with similar wines already in the UK market

A review of the packaging and its channel suitability

Quotes attributed to Decanter that can be used in commercial/promotional materials